I posted this over on G+ but neglected to bring it over here. Better late than never!
I've seen a few people wondering about how Green Ronin's Love 2 Hate game differs from other games on the market. I thought it might be helpful to write up a few clarifying comments.
Love 2 Hate is a party game, using the now-familiar _ + _ style of play. Apples to Apples created the format, the same way Magic: the Gathering created the Trading Card Game category.
Love 2 Hate looks to hit the middle of the road, more edgy than Apples to Apples without stepping over into the "shockingly offensive" category that Cards Against Humanity occupies. No Holocaust/genocide references, no rape/sexual abuse references, nothing that says "This game should have a trigger warning attached." (And this is not a criticism of CAH, just pointing out where Love 2 Hate sits on the scale of A2A to CAH.) The love/hate mechanic is a modest but still unique variation to the format.
Apples to Apples is carried in the mass market at prices independent game stores often can't match, Cards Against Humanity has steadfastly refused to enter the hobby game distribution market in favor of selling direct through Amazon, creating scarcity for hobby stores that want to stock the game. Love 2 Hate is a hobby store friendly game that Green Ronin will make available through hobby distribution.
You can get a feeling for the tone of the game in less than three minutes by watching the video on the Kickstarter page.